It’s predicted that by the year 2020 the SEO Market will grow to reach nearly 80 billion dollars. This is not without good reason. The right SEO tactics can help a business dramatically increase their traffic, enhance sales, and increase brand recognition. Which is why so many businesses turn to SEO web design specialists to help them incorporate these powerful tactics into their existing website.
If you are looking for a way to rapidly grow your business while tapping into your niche market, read on for more important tips on SEO web design.
Taking in the Full Picture
Before you begin attempting to enhance your websites SEO efficiency, it’s important to take stock of where your website currently is. In marketing terms, this is typically referred to as an SEO audit.
Look into the important details of your website such as your meta tag, domain name, and current keyword usage.
You’ll also want to be sure that you’ve already identified your core target demographic. By knowing exactly what area of the market you’re trying to get your website in front of, you’ll find it much easier for you to know which keywords need to be incorporated into your website.
Remember, while there is an abundance of keywords that can be used, it’s important to look for keywords that offer a high search rate with a low competition rate. This means that many people enter the search engine to look for that specific keyword, however, few websites utilize them.
Starting From the Back End
While many SEO tactics tend to focus on the content that’s incorporated into your website, it’s wise to take time to focus on your back end.
It’s important to know that your search engine will look at the overall code of your website. Which means that you can use this fact to hide SEO keywords in even the most discreet locations.
For example, you’ll find that any photos you upload will have their file names incorporated into your websites code. Which is why it’s important to make sure each photo is named after a keyword. This will help add additional keywords into your site’s coding without having to cram them into your content.
Considering that Google can actually penalize you for the spam-like usage of keywords, this method can be incredibly valuable.
Don’t Be Afraid to Incorporate Video
Video has become a common tool used by web designers and SEO strategist. Researchers have found that those who corporate video into their website can increase their traffic by 400%.
Not only are videos more likely to hold your visitor’s attention, but they also have additional keyword benefits. The captions found on your video can contribute additional keywords without having to incorporate them into bodies and bodies of text.
You’ll also find that by using your keywords in the title of your videos they will be incorporated into your code in a header format. This tends to have stronger SEO benefits than keywords that will be incorporated into your normal text.
Reviewing Your Landing Page
From here you’re ready to begin reviewing the SEO usage on your landing page. One of the most important steps in creating a strong SEO web design is keeping the language used on it fluid and natural.
Thanks to the dramatic growth of SEO marketing, visitors can now recognize when a website is being used primarily for SEO purposes. You want your audience to feel that the primary purpose of your website is to inform them about your product or services.
If they feel that you’re pushing too hard to sell, you’ll find resistance from the moment they enter the website.
You also don’t want to miss out on the opportunity to genuinely communicate the many benefits of what you’re offering to your customers. Keeping that in mind, it’s best to first build your content around these principles and then to see where SEO keywords can be fit.
Adding SEO Content to Additional Pages
Once you have completed your landing page it’s time to start considering how the layout of the rest of your website can enhance your overall SEO. You can start by making simple changes like renaming your menu titles. Re-formatting your drop-down menu to better incorporate keywords.
Take a moment to put yourself in your customers’ shoes. consider what questions they may have after entering your website.
For example, a logical next step for your customer may be looking for a pricing menu or for the full listing of product features. You can use this insight to build pages that guide traffic while enhancing your overall SEO applications.
If there’s a subcategory of business that can also be incorporated into your own business, like table rentals for an event planner, you may want to dedicate sections of your website specifically to these areas.
This is due to the fact that your potential customers may be looking underneath subcategories when typing into a search engine. Remember, you want as many paths as possible to point towards the direction of your website.
Incorporating a Blog
A well-placed blog is one of the most powerful SEO tools that you can utilize when attempting to gain web traffic. Take this into consideration, the average customer will read at least five pieces of content before deciding to make a purchase with a business.
This means the customers are expecting you to have a section of your page devoted to providing them with valuable content. Not only can you meet that expectation, but you can also use it to add an extra SEO tool.
Since your blogs will be rolling in on a regular basis you can make sure that each piece is keyword optimized. This will keep a steady flow of updated keywords going to your page.
Since these keywords will be scattered from blog to blog and not huddled in a bulk of content, you’ll also rest easy knowing that your website won’t be setting off any red flags.
Ensuring your Website is Mobile-friendly
It’s safe to assume that nearly 50% of the traffic that enters your website will be coming from a smartphone or tablet. This is one of the many reasons why it’s vital to ensure that your website is mobile-friendly.
In addition to making a strong first impression among your mobile users, you’ll also be avoiding working against your many SEO efforts.
This is due to the fact that Google now penalizes websites that do not quickly load or provide a user-friendly experience on mobile devices.
To avoid feeling the repercussions of a poor mobile website, be sure to first test out your site first. The more devices you can do a performance check on the better.
By providing strong backlinks to your website, you’ll be able to associate the code of your site with those that have a steady flow of traffic and a strong digital reputation.
This can easily be achieved by incorporating the right external links within a blog, or by simply providing a resource page that links suggested products and businesses from other websites.
The Dark Side of SEO Web Design
This is due to the fact that Google is constantly changing their analytics. It’s important to know the way search engines review keywords within a website.This is due to the fact that Google is constantly changing their analytics and the way their search engines review keywords within a website.
This means that what could be strong SEO tactics today could you turn into a method that will penalize you tomorrow. Those with the strongest results from SEO tactics tend to be those that can stay on top of the continuous changes that happen within the industry.
This explains why many business owners choose to hire SEO professionals. They simply lack the time and energy to constantly research current SEO methods.
An Important Step but Your SEO Web Design
If you’re looking to enhance your overall SEO web design, it’s important to be honest with how much energy you’re willing to invest into the task. While every area of marketing comes with its own learning curve, it’s important to be honest with yourself. Spending too much time on trial and error with SEO can actually hurt your overall ranking.
If you aren’t willing to take that risk, we suggest contacting us today in order to discuss how we can help you get your website SEO off on the right foot. You’ll find that our SEO professionals are well-versed in a wide variety of application methods. We are ready to combine these tools with the natural strength of your businesses.