Traffic is the bane of every website and no website can grow without it. Traffic is what determines if you will have a return on investment or not. Even with woocommerce mix and match features, you still need that extra something on your website. Some people tend to turn to dark SEO techniques and are usually caught and penalized. Instead make good use of these SEO best practices to increase your website traffic and watch the results unfold in due time.
Here’s a list of some SEO basics to help you get started:
Post relevant and unique content regularly
Content remains the backbone of every website. No other tip I give you afterwards will be effective if you decide to skip this one. Not even promotion can replace content as the king of website traffic. It is the content of your website that your web users come to see. The quality of your content determines if web users have found what they want. Without adequate and proper content, you will only have “one off” traffic, meaning only paying your site one visit without a plan to return.
Engage web users
Good web content is good but do you engage your traffic well enough? Even quality will not have the maximum effect when communication is one way. People want to express themselves, have their say, give their opinion and share their experiences. Giving them the opportunity to do this will make them always visit your website. Besides, web users will have multiple sources of information to get their facts from. Furthermore, people tend to take more seriously the views of a neutral third party.
Optimize images properly
Images are very good as they bring a different dimension to the content on your webpage. Words may not always come through for you especially when it comes to description. The saying that “one picture says a thousand words” should explain better. Besides their advantage, they can pose a disadvantage if you do not know how to use them properly. Images also command significant amounts of data. If you upload those images like that, they will cause your websites to lag. When you optimize them however, you can upload them and your website will not lag. Image optimization is the process of reducing the storage space it consumes without affecting its quality.
Free small business advertising, share your updates across social media platforms
This is an efficient alternative to paid promotions for your website. Search engines and social media platforms are the top websites that command the most traffic. Search engine promotion usually come at a price. Social media promotion on the other hand can be priceless. All you need is to build your account to a certain level where you command significant level of followership. Also change your post settings to allow people who are not your followers to be able to view your post.
Promote your website through the proper channel
There are tons of digital means to promote your website. It is not about jumping on the one you like and using it to promote your website. It is more about promoting your website via the right channel. Your website’s niche is the number one determinant of what channel will be best for promoting your website. It is important that you locate the channel where your clients or prospects are most likely to be or use and promote your website through them.
Ensure on page optimization
Permit me to call this a “sub content” tip for getting traffic on your website. One of the best SEO tools to implement in your website is quality onpage optimization. You cannot control what happens outside your website, you can only influence it. However, you have total control over what happens on your website. Even search engines know this and this is why they place adequate emphasis on both off page and on page optimization.
The easiest way to influence what happens outside of your website is by controlling what happens on your website by providing an excellent end user experience. You can do this by ensuring your webpage loads fast enough, your website navigation is not more than three click and by dishing out quality content.
Promotions, discounts and giveaways never go out of fashion
People love incentives and this will be what will draw them close to you in the first place. Once you are able to get their attention, you can leave the other tips to retain them for you.
The goal is not to get the traffic but to retain it. Even an ecommerce store will need the help of woocommerce mix and match products to be able to retain its customers.
Mammoth Web Solutions provides proven methods to increase your website traffic
With the population’s increasing reliance on online tools to accomplish their day to day tasks, it’s more important than ever for businesses to start getting serious about implementing local business SEO strategies on their website. Small business SEO tools will help to lead end users to your products and services, increase brand recognition, and, with a robust SEO software, increase traffic, conversion and revenue.
Don’t wait until your competition snatches your customers, get on board and up to speed with Mammoth Web Solutions today to start seeing amazing results for your business.