So, you’ve started your own business. Kudos to you! Now that your business is up and running, have you considered building a website or your online presence in general? If your business isn’t maximizing the benefits of being online, you are not the only ones. Consider the fact that many of your competitors may have built a credible online presence and as a result, my be pulling ahead of you.
Why would a small business ignore the Internet?
We are living in an age dominated by digital devices. Look around for yourself. You can walk into any coffee shop, store, office, etc. and you will notice everyone around you on a device or multiple devices.
You can use this to your advantage! Having an online presence will allow you to connect with new and existing customers in entirely new ways. But, for a surprising amount of small business owners, it can be scary. Creating an online presence requires exploring unknown terrain and opportunities.
If you’re one of those business owners, we’re here to help.
In this article we’ll share several compelling reasons why you need to expand your online presence and we’ll also give you actionable tips to help you do it.
What does it mean to have an online presence?
An online presence for a business is the collective sum of all identities you’ve created on the Internet. The business’s website, social profiles, online memberships in directories, and any other places on the Internet where customers and potential customers can find you.
Many businesses limit their online activities to their website alone.
Why should my business get online?
Some types of businesses must have the traditional brick and mortar, physical presence. The nature of their business demands it: restaurants, daycare’s, bakeries, hair salons, gyms.
But even the most traditional businesses may be missing out if they don’t have an online presence.
Steve Goedeker is the owner of an appliance and furniture store in Ballwin, Missouri. He was motivated to go digital when sales slumped in the wake of the 2008 recession. But, what he first viewed as merely a survival technique turned out to be so much more.
In a March 2015 article in Entrepreneur,Goedeker confided:
“We thought if we could do 5 percent of our business online that would be enough to get us through the hard times… Now we understand that online is where the business is. That’s where the growth is.”
What began as an entirely brick and mortar enterprise with 15 employees and decreasing sales is now a thriving online business employing 90. Today, Goedekers.com generates a whopping 92% of Geodeker’s total revenue.
You can read more about this in the following article: http://www.stltoday.com/business/local/goedeker-s-rapidly-expanding-business-online/article_70b468b6-79eb-11e1-9d2f-0019bb30f31a.html
Small businesses have so many compelling reasons to create an online presence. With so much to gain, we hope we’ve inspired you to brave the online frontier, too.
Ready to invest in a website for your small business? It’s not as expensive as you think! You can contact Mammoth Web Solutions to create professional, unique website designs for your business. Mammoth’s Web Design Service has designers with will go over your business’s needs and create a customized, cutting edge website that will propel your business to the next level.
Still not convinced that you need to have an online identity? Our next article with have four reasons why it’s absolutely essential for your business to establish an identity online.