SEO is a major launching pad for small business growth.
It gives you a chance to get your offerings in front of customers. What is more, you can build relationships with them in a natural, non-intrusive way. Alas, there are a couple of practical problems.
When operating on a shoestring budget, marketing is the first victims of belt-tightening. To make it worse, it’s not easy to figure out the ROI and strategies that work. We also have to mention alternatives such as paid advertising that worth considering.
So, is SEO worth it at the end of the day? Read on to find out the answer.
SEO in a Nutshell
If there ever was a level playing field for businesses, it has to be the internet.
This booming platform allows you to take on competition, even in the form of big-budget enterprises. In a global arena, it’s possible to reach and engage a vast audience. This growth trajectory hinges on the foundations of your digital presence— the SEO.
Before we dive into the specifics, note this digital strategy is not a one-size-fits-all solution to your business problems. It neither impacts your revenue directly nor overnight. It’s a slow traffic lane and you want to start with it as soon as possible.
Furthermore, SEO is continually evolving. To make a difference, you have to be adaptive and successfully apply it to your specific business case.
In other words, you need to take on various on-page and off-page SEO techniques.
Perks of Being SEO-Friendly
The basic idea is to boost your ranking in search engine results pages (SERPs).
You employ various tactics to incremental increases that add up over a long haul. The chief objective is to earn a top position in the SERPs. Once there, you’re able to tap into a steady stream of traffic.
Unlike with pay-per-click (PPC) advertising, SEO doesn’t force you to constantly throw dollars on it. Another advantage it has is that organic traffic tends to equal quality traffic.
That is because people who land on your pages already have an interest in what you offer or have to say. They are not lured in with misleading ads that undermine trust.
As a result, conversion rates with SEO tend to be higher. That is not to say conversion take place automatically.
You have to meet two main conditions: targeting the right keywords and delivering value once on site
Both of these tasks require additional time, effort, and money.
It’s a Numbers Game
Speaking of which, ROI equation isn’t exactly simple.
The first key question is how much you have to pay for SEO?
Well, costs vary wildly depending on the location, scope, level of competition, and industry. The price ranges from a few hundred to several thousand dollars monthly. Toward the lower end of the spectrum, we have low-competition, local SEO.
On the other hand, targeting hot keywords inflates the expenses substantially. The same is true when hiring a renowned agency instead of leveraging in-house resources or freelancers.
Thus, to justify the spending, factor in the following indicators:
- Customer lifetime value
- Click-through rate
- Conversion rate
- Average order value
- Keyword search volume
The final step is to compare the service/strategy costs to the projected ROI. This number crunching should help you make an educated decision. Remember that you get what you pay for, so avoid skimping too much.
After all, you have the opportunity to foster customer loyalty and rise above the competition. Falling behind in the biggest digital race of our age is not an option.
Is SEO Worth It? Yes!
In case you’re wondering is SEO worth it, you stand where many business owners have been before.
Their experience has shown that done right, SEO is a cost-effective marketing avenue. Once the benefits kick in they are of a game-changing sort. However, there is a whole lot of ground to cover before that happens.
If you do decide to pursue the strategy, follow the best practices and white hat techniques. Overcome budget constraints, but don’t spread yourself too thin. Embrace a data-backed, measured approach to optimizing your presence.
Feel free to contact us if you are in need of a strategic partner. It’s time to make a name for yourself and elevate your bottom line.