How to Pick the Right Web Platform Builder for Your Business

If you look at the many digital marketing sites online, you can see a trend. They tend to focus on intermediate to advanced users who need special tips and tricks.

That’s unfair to beginners who are gearing towards launching their own websites.

There are almost 2 billion websites on the internet now, with 200 million currently active. All these sites are using website builders that cut down on work. Not all them, however, are intuitive.

Do you want to start a website? Don’t know what web platforms to use?

Don’t worry! In this article, we’ll help you learn how to pick out the right web platform builders for your business. We’ll weigh out the pros, the cons and everything you need to know with the top website builders.

Take a look at our guide below and see what works for you.

Why You Need a Website

Before we start finding the easiest website builder for you, let’s get something out of the way.

Why do you want a website? You might have a few reasons.

For some, you might want a website as your portfolio. If you’re a pro looking to get a high-powered career position, you need a site.

Facebook is the last place you want to send your potential employers!

Official site portfolios are not only cheap. They show a level of professionalism that you can’t find on social media.

Another reason why you might need a site is for your business. For small businesses, websites can be helpful to increase their customer base. Up to 60% of small businesses don’t have sites and they’re missing out.

If you want to set your small business apart, a proper website is the right answer.

Finally, you might want a website to propel yourself through internet stardom.

Social media influencers start as bloggers or vloggers. This depends on the niche you have expertise. This is awesome if you want to go into influencer marketing.

The concept of influencer marketing is so powerful that 58% of brands strategists believe it will integrate into all marketing activities.

Now you know for sure why you need a website, let’s talk. There’s one common question we get about the top website builders on the internet.

The WordPress Question: Do I Want That Website Platform?

WordPress is one of the, if not the best, website builder on the internet right now. Everything that you need to know about the platform is available online from experts.

They handle up to 30% of all websites on the internet, and the most supported website platform too. Do you want to use it?

“WordPress is one of the, if not the best, website builder on the internet right now… They handle up to 30% of all websites on the internet, and the most supported website platform too. Do you want to use it?”

We ask this question because, for something that’s as powerful as WordPress, it’s not easy to use.

WordPress has two types. The first is the .org version that provides free blogging platforms to users. This is upgradable to premium versions.

You can distinguish this through the yoursite.wordpress.com type of URL.

The second .com version is the web hosting service that lets you start a legit yourdomain.site. This enables you to host all the services that you need for your site without going out of WP.

If it’s the best of the top website builders on the internet, why would you not want it, right?

For one, WordPress focuses on powering up blogs. This content management system is best for information and blog-type content. It uses themes and plugins to stretch the site’s capabilities, and setting it up is not easy at all.

You would need a separate site builder plugin like Genesis, Beaver or Oxygen to get a custom build. This is the only way if you’re not tech-savvy.

WordPress is Not the Easiest Website Builder. Why Use It?

Using WordPress is not easy, but there’s a ton of benefits to using it.

For one, it’s the most supported site platform on the internet. There are thousands of plugins and themes that are WordPress-oriented.

Almost any analytics or design plugin that you need, they will have it. It lets you present your content any way you want to with all the themes it supports.

Content is also easy to edit in WordPress. While it’s not the easiest to build and develop for, adding posts and content for the site is uber simple. With the right plugins, adding videos, podcasts and streams should not be a problem as well.

WP sites are also mobile-ready. This is extra-important in today’s landscape, where Google’s mobile-first indexing┬áreigns supreme. WordPress also has Jetpack, their very own built-in SEO plugin. This can help you get your content set for better visibility.

You can also get great plugins that help you the word out faster. This includes the likes of Social Media Share buttons and WP Review for social proof. Having WordPress knowledge is also a skill that people covet.

WordPress is not the easiest website builder. We understand how powerful this platform is though. All you need are the right website building experts to do the job.

Top Website Builders You Need To Use

Apart from WordPress, other website platforms can help out with your business. Each has their own pros and cons, which would fit different needs and skill level. Picking the right one is critical to making your time simpler when building your site.

1. Wix.com

Wix is one of the most intuitive site builders on the internet. It packs the best interface and easy to use templates. While the free site option is a great starter, the entire site is rich in gadgets and solid support.

Wix is an excellent full-featured site. It has a template for almost every business out there. Making a custom site with it should not be much of a problem.

What we love about this platform is something different. It’s the Wix Artificial Design Intelligence feature. By using this system, you can get a site built according to your needs.

How does this happen?

The site will first ask you some crucial questions. This includes the site’s purpose, location, activity, title, and other small details.

What Wix is lacking, however, is a built-in metrics system. For how good Wix is, it needs the right built-in statistics apps and site traffic software.

Even with all its small problems, it is still one of the best. Wix.com is one of the most full-featured top website builders available on the internet.

It’s easy, powerful and perfect for anyone without prior experience.

2. Squarespace

The other part of the top website builders trinity, which has WordPress and Wix in it, is Squarespace.

The power of Squarespace comes from its beautiful, responsive designs. Its capabilities and integrations are almost everything that you will need. This includes Apple Pay, Paypal, MailChimp.

Another great thing about Squarespace is its automatic SSL and domain registration. This feature can prevent you from having to get a separate domain host.

Squarespace even has deep-selling capabilities and digital downloads. The built-in analytics tools are no problem too. It has everything that you would expect of the most intuitive metrics tools online.

The con of Squarespace comes from its restrictive templates. Unlike its competitors, it does not have a big enough list of templates you can use for your site.

Among website platforms, this also lacks a third-party market for widgets you can use.

Squarespace has beautiful designs and it’s perfect. You can use it for both blogging and eCommerce without much of a hitch. You get a fantastic and flexible system that is simple enough for beginners.

3. Duda

You won’t hear Duda outside of the many enthusiast website builders forums on the internet. It’s a fantastic emerging platform for beginners and intermediate users. It’s even better than many top website builders in the market now!

What we like about Duda is the easy interface. It uses a template system that not only shows what it looks like on the desktop, but on mobile as well. This allows for a more responsive design and a better dev cycle for devices.

It has incredible social media integrations all around, but here’s what makes Duda worth. It is the built-in statistics software that provides nice details and smart insights. You can use the features as key performance indicators.

The metrics are robust, with in-depth, detailed statistics for paid users. It’s not only the daily site traffic too! The form submissions, map clicks, visitor tracking and even bounce rates are available.

The problem with Duda, however, is its lack of blogging features.

There is no way for you to blog in its offerings at all. It’s a full-on storefront type platform among many website builders.

The page editing is not as intuitive as some other platforms. You don’t even have a way to port it to a different platform altogether.

4. Simvoly

Simvoly is one of the less known site builders on the internet. Only if you’re in the know about the industry, this platform is not one of the places you go to by default. It is, however, a very competitive site building platform.

Simvoly’s strengths lie on its clear, easy to use drag and drop interface. It provides themes that are responsive in design in its strictest sense. They’re clean looking and crisp to use.

Much of the power of building on this platform comes from its drag and drop nature. It provides a robust storefront functionality and digital download sales in one package. What’s more is that it has site stat details on the dashboard itself.

The stats it shows are decent in range and value. A majority of them are most of the things you need for site traffic insights. What it lacks in this department, however, is breaking down the stats into geolocation.

What doesn’t thrill us with Simvoly is the lack of photo editing tools and the lack of mobile site editing. You can’t customize what it looks like on mobile, which can be problematic in some cases.

Also, it lacks any widget marketplace or shipping service integrations. This is problematic for sites who want to focus on their eCommerce as well.

Simvoly is easy to use and great for people who are getting into launching their business website for the first time.

5. Weebly

For as long as we remember, Weebly exists as a free option for user-made sites on the internet. Now, Weebly has become powerful with its intuitive interface and attractive themes.

It has everything that you will need in website builders, albeit some bumps on the road.

Weebly’s strong suit is its easy to use interface with crisp theme designs. We enjoy its robust eCommerce engine, which provides integrations for various options. This includes:

  • shipping rate calculations
  • product pages
  • email marketing as a premium option

The site provides you with the ability to create custom mobile sites and even auto-saving site edits. Do the site editing on your desktop or your tablet. It also utilizes an iPad app if you’re on the go.

If you’re traditional and want to edit the site in its pure HTML and CSS format, Weebly allows you to download the code itself.

What Weebly lacks, however, is an undo option. This might seem like a small niggle, but if you goof on one element, you’re whacked. You would either need to rebuild the entire part or delete it.

Among website platform, it also lacks any proper photo-editing capabilities except for basic ones. Even then, we love Weebly for the sheer usefulness and intuitiveness of the site. It’s worth the look from anyone 100%.

Choosing the Right Web Platforms

Launching a business website requires the right knowledge and tools about website builders. If you’re not very technical, there are a lot of sites apart from WordPress that you can use.

Choosing the right web platforms for your websites is crucial. Instead of wasting your time learning to code, you can instead use the easiest website builder available for you. All you need is a little fiddling around when it’s time to update your website.

If you would instead focus on running your business instead of building your website, then let the pros handle your site building. Why not let Mammoth Web Solutions do the job for you?

Talk to us today and experience solving web problems the Mammoth way. We create, we develop and we inspire. Connect with us now.

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