Did you know that there are 4.4 billion internet users worldwide? That’s a lot of potential traffic and customers that your business could attract.
There are a number of ways in which small businesses can get noticed online, such as social media, online advertisements, or Google My Business.
Have you ever wondered “How do I verify my business on Google My Business?” Keep on reading to find out more about how to set up and use Google My Business.
What is Google My Business?
Google My Business was created by Google in 2014 and is a free way in which your business can find new customers, simply by being present online.
Google My Business is great for customers who are searching for your products or services. Essentially, it helps customers find out about you and your website.
Local customers, in particular, will find this a useful feature because they can type in their keywords and your business will pop up.
Customers can leave reviews and photos of your business, so it is a great way for potential customers to see why they should trust your brand.
How Do I Verify My Business on Google?
Setting up a Google My Business account and profile is very easy and won’t take you long. Use our step-by-step guide to help get you started.
Step 1: Google Create Account
To create a Google My Business profile, you need to put your business on Google by adding a new Google account.
Decide between a personal and business account. You can use either, but the business option is designed for Google My Business profile creation.
Search for your business and fill out the form that pops up. The questions will be about your business and what you offer etc. Try to fill out as much information as possible, as this will help Google and your customers.
Once you are happy with the information you have added, you will need to verify that it is your business. You can do this by phone, mail, or email.
You’ll need a physical location you can receive mail at.
Most businesses will be required to receive a postcard from Google at this location they choose. Google has caught on to a lot of spammy techniques businesses have used to boost their local SEO rankings in past years.
Verification of your business is essential if you want to gain access to your insights and reviews.
If you need assistance during the set-up, be sure to get in touch with Google My Business support.
Step 2: Update Your Profile
Once you have verified your account, you can then update your business’s information. To do this, you need to go to Google My Business sign in, and edit your profile.
Here’s what the Google My Business dashboard looks like:
Most of the information needed to optimize your Google My Business account will be under the info tab on the left hand side.
Make sure you add a profile picture (or your business logo) and any other photos such as your business’s location, your products, etc.
Also add a link to your website and your phone number, so your customers know how to contact you.
Step 3: Learn How to Use Google My Business
You should be all set up now, however, give yourself some time to learn how to use Google My Business.
There are various features that will help you understand your customers and what they are looking for. For example, Google Insights can share data from your Google profile and website, so you can evaluate how many customers you are reaching.
Add images that reflect your business as often as possible
It helps people to see what your business is about. This not only helps for branding, but images of your team, customers and work produce trust.
It helps potential customers imagine what it would be like to visit your business and become a customer in the future.
Use the Posts Feature Regularly
This will increase your local SEO authority related to your profile, and continually update the local community on how you are doing.
This is more effective for SEO than social media, even though the Posts feature is very similar to creating a Facebook or Instagram post.
Remember to use Google My Business as a place in which you can store reviews from your customers. Reviews are a great way to show new customers why they can trust you.
Google My Business is just one of many ways you can get noticed online. Discover these other ways small businesses can get noticed.
Google My Business
Our quick guide should have helped you answer “How do I verify my business on Google My Business?”
Using Google My Business is an easy and efficient way to reach a larger online audience. The best part about it is that it’s completely free!
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