An updated website can have a big impact on your business, but how do you know when you need one? Here are some questions that you can ask yourself. The answers to these questions provide sure signs on if you should seriously consider upgrading your website.
Do I hesitate to give out my URL?
Your website is the online face of your company and you should be proud to have it represent you. If you’re not, that’s a clear sign that it needs an overhaul or redesign.
Does my website look outdated?
With websites, looks do matter. In this competitive market, it is important that your website functions seamlessly AND looks fresh and modern, not like it’s stuck in the good ol’ days.
Do my competitors have newer websites?
If your website is lagging behind competitors, consider an update to propel you to the front of the pack.
Is my site more than 5 years old?
There have been a lot of advances in technology, best practices, and how Google ranks sites in the last few years, so if your site is more than a few years old, it could probably benefit from some level of overhaul.
Is my site mobile friendly or responsive?
According to Statistica, 52% of all website traffic comes from mobile devices, and Google is now basing its rankings on the mobile rather than the desktop version of a website.
Is my site delivering the traffic, leads and conversions that I’d hoped for?
If it is, then there is probably no reason to mess with a good thing. But if you’ve seen significant drop-offs in traffic and leads, your visitors are clearly not finding what they’re looking for, and you might want to consider a site upgrade to bring them back.
A redesign doesn’t have to mean overhauling your entire website; small tweaks, upgrades and improvements can make all the difference to the user experience.