Does your business have a website? Does your website have a call to action, or CTA?
Why is it so important to have a successful call to action?
Conversions, revenue, business and profit all depend on the mighty call to action. The CTA is so important! Do you want a successful online marketing initiative? If so, (and I’m pretty sure that you said yes) then it is imperative that you have an excellent CTA.
In this post, I’m going to describe what a CTA is and the many forms it can take, and how to make sure your CTAs contain the basic elements that must exist to make them work well for you.
First of all, what is a call to action?
The call to action, better known as the “CTA,” is an appeal to users, inviting their response.
What is the purpose of a CTA?
You use a call to action whenever you want the user to do something or respond in some way and hopefully turn into a conversion.
What is a conversion?
Conversion is simply getting someone to respond to some kind of a call to action. A successful CTA results in a conversion.
A CTA can be used to spur users to take any step: download a PDF, fill out a form, buy a product, or even just click through to another page.
Below are some questions that you should ask yourself when you analyze your own website.
- What’s in Your CTA?
- Where is it?
- What does it look like?
- What does it say?
Tim Ash, CEO of SiteTuners, writes this about the CTA:
“For your CTAs to work, two things need to happen. First, visitors need to be able to spot them without any effort. Second, visitors must instantly know what they do.
A CTA is meant to entice a website visitor to take a specific action that benefits you. You must pour every creative, compelling and persuasive effort into making your CTA as good as it can possibly be.”
Where should it be placed?
Have more than one CTA. The more CTAs on a page, the more chances the user has to convert at any point on the page. The more you have the better chances you have to make your conversions go up.
Your CTAs must not compete with each other. Too many options may cause confusion to the user.
Make sure to put CTAs on every page. Look at every page as a way to give users a new opportunity to do something — to convert in some way.
Make sure that your CTAs are placed strategically on your page to ensure that they receive maximum attention and visual focus.
Test to find out what works for visitors to your site.
Make sure your CTAs are designed to be:
- Using action verbs. Words like: Order, Subscribe, Buy, Get, Learn, Discover … “Get” works pretty well, actually. Everyone likes to get something, and we all know what “get” means. It’s short, too.
Words like “download,” “submit,” and “buy now” have zero value for the user. Instead, the user needs to know, I’m getting a book, getting a quote, or saving 25 percent. That’s value. And that’s what’s going to help them convert.
The user’s action is what it’s all about. Once you understand the basics of what a CTA is, its function, goal and proper content and usage, then you can create CTAs that improve conversion.
We at Mammoth Web Solutionscan help you in creating CTAs that will help your conversions to rise.