For any company, big or small, building a positive and desirable image is crucial to engaging customers. In marketing speak, this is called branding or brand positioning. It involves all…
Category: Branding
Visual Color Guide for Your Logo Design
Successful brands are strategic when choosing the color of their logo design. And, your brand’s recognition and success will depend on the color of your logo. Color plays a crucial…
Top 10 Essential Benefits of SEO for Your Business
SEO can feel a bit nebulous for those who don’t completely understand the process. Unlike many of the marketing techniques out there, it takes some time to build steam. And…
How Do I Know If It’s Time to Update My Website?
An updated website can have a big impact on your business, but how do you know when you need one? Here are some questions that you can ask yourself. The…
"Hey Siri" Why Should I Optimize for Voice Search?
“Hey Siri — Where is the nearest wing restaurant?” “Hey Alexa — Where is the nearest bowling alley?” “Hey Google — How late is Target open?” Have you used a voice search-equipped smartphone app…