Are you getting lots of traffic to your website but not a lot of conversions? This is a common problem that tends to have one solution. It’s called your landing page.
Landing pages need value for them to work. People need to see that there’s something for them at the end of your process. Conversion starts at your landing page, so shaping it for lead conversion is crucial.
Remember: traffic isn’t the end goal. Profitable conversions are the real target.
How do you create a landing page that converts? A successful landing page has many different elements in it. If you want a high conversion landing page, you need to understand what they are.
In this article, we’ll give you 15 sure-fire tips to create landing pages that convert. With good work, these tricks can get you the landing page conversion you need.
1. Remove All Distractions
When it comes to your landing page, the main goal is to direct your traffic straight into your conversions. If you add anything else to the entire web page, you only serve to dilute its ability to convert. This is one of the simplest landing page ideas out there.
Remove as many of the menus and exits as possible. Remove any information or function that do not serve to make it a high conversion landing page.
Add as much extra information to build-up your offer, but make it short and sweet. Create call to actions that are easy to notice. Make them big and bold for them to stand out.
A successful landing page does not have elements that compete with each other. Instead, you want it to meld together into a common goal.
2. Add More Value To Your Offers
We noted that your landing pages need to show value for them to work. How to create a landing page depends on your ability to show that you can solve their problems. How do you do that?
Make your offer more persuasive by adding something valuable to exchange for their information. This can be in the form of a lead magnet, which is a value-rich reward for your customer.
Businesses who sell products would want to add small gifts or discounts for better landing page conversion. Services can bundle extras in to make a compelling offer. If you sell information as service, give them some info on some “trade secrets” or “sneak peeks.”
3. Optimize For Mobile
People tend to use their mobile devices as much as their desktops these days. It provides quick access to the internet on the go. If you want more leads, one of the great landing page ideas is to optimize your website for mobile.
You want to have a responsive design that doesn’t need extra work from the customer’s side. Elements need to adjust according to the user’s specs. You want fast and easy to use landing pages that convert.
Make your text easy to read without zoom. Make the features usable even with people with bigger fingers.
4. Cut Down Your Form Fields
Form fields tend to be your only way of getting more information about the customer. They get you the essential details like name and contact information to prepare your email marketing. It’s fine and dandy, but how do you optimize it for conversion?
In many landing pages, customer information tends to come at an average of 11 fields for the complete package. We recommend that you cut that down to around 2 – 4 form fields. This will lead to a high conversion landing page.
People tend not to have the time to fill out big forms. They’re bulky and overwhelming. Many people feel lazy to fill an entire 11-page contact information form.
In your landing page, you want to stay within a max of 4 fields. These are:
- Customer name
- Customer’s email address
- Customer’s mobile number
- Miscellaneous, like comments or zip code
If you want to optimize for landing page conversion, limit your fields to name and email address only. If you need other information, send them a pre-registration email. Give them a link to complete their registration process.
5. Contrast Your Landing Pages Through Target Audience
Creating better visuals on your website is a vital part of how to create a landing page. You want to lay out your proposition with clear intent, optimizing it depending on your target audience.
As an example, you would want to have separate landing pages for B2B and B2C audiences. A B2B audience is more willing to read on content and plans due to possible big decisions hinging on the fact. They’re better for slow-paced, rich content for landing page conversion.
B2C audiences, in contrast, have shorter attention spans. You want media-rich content with images and videos to catch their attention. When working how to create a landing page, you want a better, broader way to hook them in.
You would also want to consider demographics. Millennials tend to love how-to instructional content. Older generations need less hand-holding.
6. Use Color and Images To Your Advantage
Speaking of visuals, consider using colorful imagery to help stimulate customer interest. If you want landing pages that convert, here’s what you do.
Try including bold images that can catch people’s attention.
You want a way to show your product in action. Use pictures that will help customers understand your product further. Save them from too much reading.
Even a simple hero shot of people smiling can help. It attributes your products to comfort and can help your customers feel at ease.
7. Use Explainer Videos Now
Even further, landing pages that convert could use explainer videos. These will help them understand the product better than reading content. It also catches the attention of people who show interest and are curious about the product.
Explainer videos need to stay short and sweet. You want to make it as short as possible, up to around a couple of minutes. Talk about your brand, who you are as a company and what your product is.
For better landing page conversion, talk about what you’ll do for the customer. Speak about your intent and how you’ll make their lives better. End it with a call to action.
8. Understand If You Need Short or Long Content
Many people check if they should go for minimalist content or should they elaborate. Minimalist content thrives on:
- short bullet points
- strong calls to action
- less information
Elaborate landing page ideas tend to detail what they are and what they can do.
Funny enough, there’s no right answer to this. A successful landing page will depend on the industry that it is in. Every industry has different scenarios where a short or long landing page would work.
Does your niche offer low-risk, high-value reward that doesn’t need much thinking? Short landing pages that convert would work for those twitch-action decisions you want.
Are your products complicated to explain but create a real investment? Elaborate content is the way to go for a successful landing page. The high-risk and complex nature of such offers would need extra convincing.
9. Show Benefits, Not Features
There’s an old adage in digital marketing circles that say “benefits, not features.” This is true if you’re looking for landing page ideas. People are more receptive to what an offer can do for them, not what it has.
When listing benefits, start with your headlines. Drive your headings with the best benefits of your offers. Show how it can help ease your customers’ lives.
List smaller benefits in bullet points. Focus on what your customers will feel if they buy your product. A high conversion landing page will focus on the customers, not what you sell. This shaving review website is a great example of concisely listing the benefits in a customer-focused way.
10. Add Your Contact Info
If you want to put people at ease in your landing pages, add contact information. People tend to care more if there’s a way to ask questions or talk to the company. This will help increase your conversion by giving people a “voice.”
Add your contact numbers or inquiry email on the landing page. You can also add a live chat option to help curious people go through your buying cycle.
Leads care about being able to ask. People like making sure that they can make sure of details.
Giving them the ability to ask makes for better interaction. This then results in better landing page conversion.
11. Add Reviews and Testimonials
Many customers care about reviews. They treat reviews almost the same as a close friend’s advice. In this case, you want to show as many testimonials and reviews as you can on the bottom of your landing page.
A successful landing page will have reviews of the past customers they have. This flaunts to interested parties that your product or service is legit. Whether the customers are individuals or companies, add what they have to say.
If you’re having a hard time getting testimonials from your customers, send them an email. Encourage them to provide their honest opinion and promise to feature their statements. Having a gamut of reviews will help with the trust factor.
12. Use Social Proof
As an extension of reviews and testimonials, you would also want to have robust social proof. These are the badges that show off the businesses that you gave your help to in the past.
Ask permission from your clients if you can post their company logos in your social proof. If you are inconsistent work with businesses, feature them and embed a link to their site.
Where you can, you would want to use video proofs of how you help their business. The bigger the brand, the more trust people tend to give. You can also use their situations as case studies if you have to.
13. Optimize For Call To Action
The call to action is the single most crucial piece of a high conversion landing page. These spring customers into action, asking them to move. Your CTA should undergo full optimization to create landing pages that convert.
First, the CTA should be relevant to the needs of the customer. If you have an ad listing for solar panels, the CTA should not be about a solar energy connection. Your messages need to sync, and your CTA to emphasize it.
You would want to stick with a single call to action through the entire campaign. Even then, you can reuse the idea again and again. All you need is use the same words and curate them.
The best practice for robust landing page conversion is to run A/B testing of your landing pages. See which message resonates the best with your customers. Once you do, pick out what is best.
Use strong, bold language in your CTA. “Download Now For a Free 15-Day Trial!” uses strong verbs that are both commanding and compelling.
14. A/B Testing Is A Must
When you’re performing A/B testing while learning how to create a landing page, there are vital elements that you can swap out to make each of them work. These include:
- Page load times
- Calls to action
- Image and image layouts
- Videos and video positions
There are more out there that you can test. You need to remember to make sure the page speed is fast enough with all the content. Try to make it value-dense, but cut out unnecessary elements that make the page chaotic.
15. Remember: There Are No Templates
When it comes to landing page ideas, don’t listen to people who tell you that there’s a single “secret sauce” in landing pages. No single template can assure landing pages that convert.
You want to make custom landing pages as much as you can. Plan out the content, add the elements and test everything. Instead of going for a single template, go for design choices that reflect your brand.
Think about the needs and wants of your target audience. Experiment and test what you feel your brand needs.
The Best Tips To Create a Landing Page That Converts
A successful landing page is a combination of many different elements. You want to think of them with careful attention. Consider how each would impact your customers.
Create a landing page that you know would bring value to their lives first.
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