Got a great-looking website but a high bounce rate along with it? Does your site seem fast but not receiving enough traffic?
Keep in mind that while aesthetics matter, they aren’t the only aspect of a good design.
Website design can make or break the success of a company or business when engaging online. A bad website can contribute to a bad user experience, causing them to not return.
Did you know that 77% of agencies believe that poor user experience is a weakness for clients? It is the most significant weakness that agencies identify. And this points towards a poor website design.
Whether you are making a new one or updating and changing an old one, take note of these website design elements.
1. Mobile-Friendly Design
One of the web design elements that you need to take note of is on how it will behave on mobile browsing.
Mobile devices have been at the forefront of accessing the internet in recent years. This is due to its portability and accessibility. In fact, about 80% of smartphone users use their mobile device to access the web.
You get more traffic and you have better brand engagement when you go for a mobile-friendly design.
However, do take note that mobile users have a different behavior pattern. Mobile users tend to buy more compared to their desktop counterparts.
For this, your landing page is going to be crucial in driving up both traffic and revenue.
The strategy is not the same as desktop. In this case, you will need to have short headlines — at least five words long. It should also sport a minimalist design and a faster response time.
Another reason to have a mobile-friendly website is that Google favors mobile responsiveness. Consider this when you conduct your web design.
2. Clear Call-to-Action
Another element that you should consider when building your website.
Ensure it offers a clear call-to-action. If they are to pay your website a visit, it has to be with purpose and not fruitless. Make sure that these visits get converted to leads and customers.
Websites connect your business with the people interested in what you offer. These may be content, products, and services. Once you have established the connection, maintain and keep that relationship going.
There are varying ways to ensure a clear call-to-action.
These could include email subscription forms, eBooks that are available for free, and invitations. You need to make use of ways to generate leads (which are information from your website visitors). You can make use of them to turn these visitors into customers.
What you should remember about your CTAs is that you have to make it both clear and relevant. Put them at the end of your blog posts and your resource page. Any optimal spot on your website to ensure the visitor can engage on your CTAs.
3. Visible, Pleasing Font
One of the elements of good website design is to have visible fonts. This applies on both the desktop look of the website and the mobile version.
Fonts are nothing when they look beautiful but they’re hard to read and understand. What you need are fonts that are clean and easy to read.
The font size is also a factor. An ideal font size that you should use is around 16px for easy reading. As for the font faces, you can design your own to set your website’s identity. When choosing your font, remember these details:
- It must be easy to read.
- Stick to three font faces at most.
- Stick to three point sizes.
The reason behind these details is to streamline the design. It keeps everything organized for editing, making it easy to manage.
4. Few But Efficient Colors
Colors are also another factor that you should consider when designing a website. A carefully planned out color scheme can contribute to the user experience.
Having both primary and secondary colors can grant more wiggle room. It adds variety in adding elements to their website.
But, you can’t have too many colors implemented. This can end up distracting people.
Instead, narrow down on your choices. At most, designers tend to choose only two: one for a background color, the other color acting as the accent.
You can opt to use one color but with different shades as well. It allows for a unifying element into a modern website design. This way, you can make use of these if you are working with two colors as your limit.
One more thing you should not forget is that white space is also necessary. This is an element that comes to play not only in the color that you use but in creating breathing room in the design layout.
5. Caters to Touch-Screen Users
This is also another aspect to consider when optimizing the website for mobile devices. Touch-screen navigation is a key element to ensure the website works with a mobile device.
Since this method of navigation uses finger taps, consider that the sizing of the buttons and tabs should have the finger size in mind.
Another factor to include is the font size.
As mentioned earlier, it should be in a size where it’s easy to read. This is essential in a mobile device when the menu options are displayed.
6. SEO-Optimized Design
Search engine optimization, or SEO, is a set of rules that you can follow when designing a website.
This enhances your site’s visibility and ranking on Google queries. This helps put your website at the forefront of the search results when pulled up with a related keyword. You can learn more about the benefits of SEO to your website here.
There are many ways you can incorporate SEO for a modern web design. Among these may include the use of meta tags, title tags, heading tags, and so on.
Another aspect to incorporate would be the use of long-tail keywords. This allows you to capture your niche for your website.
SEO is not limited to these aspects, however. Check out our guide here for more about organic SEO strategies.
7. Speed-Optimized Design
It takes only about 50 milliseconds for a person to judge if your website is worth visiting. This rather brief interval for your website to load is enough for a person to have a first impression.
One way to instill a good first impression is by having a quick-loading website.
One of the pitfalls of websites is speed optimization. If your website loads for about three seconds or more, you’re increasing your bounce rate.
In other words, you’re turning off your website visitors with a slow loading time. They’re compelled to press the “Back” button and look elsewhere.
To prevent this, make sure the website loads faster. You can do this by optimizing images, streamlining, and minifying the code. Also, switch off the plugins that you don’t use.
8. Easy to Navigate Menu
Website navigation is another important key to having a well-designed site.
It should be easy to identify and use. This applies to everything, including the menus to help users navigate through the sections on the website.
Make simple navigation as the framework for your website. Focus on giving the users an easy time to improve their experience.
For the menus, consider the use of a hidden menu, also called a hamburger menu. It streamlines the web page design of the website, making it free from distractions.
Also, a hamburger menu can also lessen the clutter. As menu options can open up submenu options while navigating from a single point. Consider having an efficient website structure that your clients will love.
9. Clear and Efficient Contact Page
Another element that a website needs is a visible contact information page.
There are two ways you can make this appear on your website. One is to put this at the header or main navigation. Another is to have it in a “Contact Us” page that they can access, which also comes with a form or expanded information.
The idea is to put the contact details in areas that are stationary. The header makes perfect sense, having a link that leads to the “Contact Us” page.
You can also put the business phone number and email address as well. This adds legitimacy to the business that you’re running.
10. Clean Backend Coding
One of the website design elements that you should take to heart is having a clean code for your website. This is a website element that is not seen in the visual aspect.
However, it plays a crucial role as it dictates how the website behaves and performs.
With a clean backend code, maintaining and updating the site becomes easier. It also makes it easier to include more functions and to find out which aspects are not working. Otherwise, it becomes a pain to maintain and a hassle to work on due to the clutter.
With clean backend coding, you make your job easier website improvement and maintenance.
11. Engaging Images
Choosing the right images for your website is important. These images can convey more than words could, given the right brand positioning and how it can connect to your audience.
Make use of high-quality professional photos on your websites. In case you don’t have any, you can also make use of stock photos which you can buy online.
You can also make use of videos, graphics, and infographics. These are effective media that you can use in engaging your audience. Proper tagging of images and other media can also bolster your SEO.
12. Search Integration
Having a Search function on your website is also a handy feature to include. This allows your visitors to pull up necessary information and details needed. All while not taking too much effort to dig through the website.
This is a handy tool for repeat visitors of the website. Setting up an FAQ page would also help matters for your customers.
13. Informational Footer
One of the ways you can provide information without getting in the way of the design is by using a footer. With it, you can provide your visitors with vital information.
For instance, you can add the company’s address and contact information. You can also include links for your website.
The footer acts as a repeat of elements that you can find in other areas of the website. The point in this is to ensure that the design of the footer meshes with the look of the site.
14. The “F” Pattern Design
When setting up your layout, consider how it reads. Eye-tracking studies have noted the way people scan computer screens follows an F pattern. What most people tend to see is the top and left portions of the page. The right section of a page is rarely given as much attention.
Don’t fight this organic visual flow. An effective website would use this natural pattern and present information in order of importance.
15. Social Media Integration
One more thing to integrate and optimize when you design a website is the use of social media. With social media’s capability and reach, you can increase your traffic and turn those into leads. You can do this in a variety of ways.
One way is in the contact information. Having an account on many social media platforms allows you to advertise and market your website to a larger audience. You can be in contact with your audience — both old and new — granting you the chance to answer questions and have discussions.
Another is the integration of the sharing links through social media. You can find this on the sides of the web page or you can place it at the bottom of the screen for mobile.
By integrating social media into your website, you invite visitors to be more engaged with the website. In a way, you can also have them act as brand ambassadors.
Get Help With Your Website Design Elements
With effective website design elements, you can cater to what your visitors need.
Improving the user’s experience while going through the website can grant you benefits, like increasing the traffic and lead generation. This makes the website a worthy investment.
To ensure that you provide the best for your business, we offer a variety of web solutions from web design to SEO. To help you get started with any of these, feel free to contact us now.